Student Athletes in 2025 are focused on excelling in their sport, with top priorities including improving physical performance (40%), earning a starting position or enhancing performance in their sport (35%), and investing in athletic performance tools like wearable tech and training equipment (35%). Mental health awareness also emerged as a key value, influencing both personal growth (25%) and NIL partnerships (30%), alongside strong support for sustainability and inclusivity. However, time constraints (40%) remain the biggest challenge, highlighting the need for solutions to balance academics, athletics, and personal development.