98Strong executed a targeted NIL retail program for NOCCO Energy Drink, activating 120 NCAA Student Athletes across 50 universities in 4 main markets and 22 sports. This approach…

• Drove Retail Traffic to The Vitamin Shoppe Across CA, FL, TX & NY

• Supported the Launch of NOCCO’sElectrolyte Line

• Scaled on Campus Product Seeding to 5K+ Cans

• Delivered 600+ Social Media Posts Across Instagram & TikTok

• Built Authentic Gen Z Brand Awareness Through Athlete-Led Storytelling