ORGAIN Success Story
In 2024, Orgain partnered with 98Strong to scale its Amazon channel, activating 200+ NCAA Student Athletes through a multi-wave strategy. This approach…
Delivered 3.4M impressions and a 13% engagement rate in Wave 3 alone
Evolved from a viral TikTok challenge to an ongoing NIL program
Focused on performance-driven Amazon ROAS—growing from 0 to 0.7x across waves
Optimized digital output with 7 monthly posts per athlete (Reels + Stories)
Validated long-term posting cadence as key to conversion and brand loyalty