ORGAIN Case Study

As brands successfully capture the attention of Millennials and family households, the challenge becomes sustaining growth while reaching younger audiences. To continue driving momentum, Orgain recognized the opportunity to connect with Gen Z—particularly health-conscious college students.

Through a premium brand campaign with 98Strong, Orgain leveraged the influence of NCAA Student Athletes to authentically engage this next wave of consumers. The result? A powerful entry into the college market, converting first-time buyers and fueling long-term brand loyalty.

By tapping into 98Strong’s athlete-driven strategy, Orgain expanded its consumer base while maintaining strong returns from its core audience—ensuring continued growth across multiple revenue channels.