Getty Images Success Story

In 2024, Getty Images partnered with 98Strong to enhance visual storytelling by integrating professional-grade imagery featuring NCAA Student Athletes. This collaboration:

• Elevated 98Strong’s National Brand Campaign with high-impact hero visuals

• Captured authentic, athlete-driven content resonating with Gen Z audiences

• Enabled brands to seamlessly incorporate premium imagery into marketing efforts

• Strengthened brand engagement through relatable and compelling narratives

• Set a new standard for integrating NIL athletes into professional content creation