Gen Z Insights: February 2025
As CPG brands prepare for Expo West, Student Athletes are gearing up for Spring Break.
In this month’s edition, we’re sharing insights from 1,000 Student Athletes on their Spring Break plans and purchasing habits. Plus, ahead of the nation’s largest CPG trade show, we’re highlighting four standout CPG brand success stories.
Check it all out below.
ncaa Student athlete spring break
This month’s survey from 1,000+ Student Athletes reveals key back-to-school trends for the winter semester. Affordability is a top priority, with 55% favoring discounts, and 70% likely to shop with brands offering student deals. Most athletes prepare by buying school supplies (45%) and tech gear (25%), influenced primarily by social media and influencers(50%). Online marketplaces are the go-to for 60%, highlighting the importance of convenience and cost-effective marketing strategies for this active, budget-conscious group.
Student Spotlight
Maddy Paz
“I love 98Strong because it helps Student Athletes from all sports gain exposure and actually get NIL deals compared to so many other platforms which don't help us. I am super excited to get to work with OLIPOP as I love them and can't wait to create more fun content!!"
Maddy Paz
Ohio State University: Lacrosse - @maddypazzz
CPG BRAND BFY SUCCESS STORIES
Looking Ahead
Heading to Expo West?
Let us know and we can catch up on the trade show floor or grab a coffee offsite for a break from the chaos.
Looking forward to connecting!
Andrew Mavis
98Strong, Founder & CEO
