LATEST INSIGHTS
Gen Z’s changing media habits & sports marketing trend
TikTok leads the pack for sports content, with Gen Z favoring short-form, behind-the-scenes videos that feel real and athlete-driven. Authenticity and entertainment drive engagement, while overly polished, “try-hard” content turns them off. The winning formula? Let athletes tell their stories—raw, unfiltered, and in their own voice.
Gen Z Infographics
gen z’s changing media habits & sports marketing trends
TikTok leads the pack for sports content, with Gen Z favoring short-form, behind-the-scenes videos that feel real and athlete-driven. Authenticity and entertainment drive engagement, while overly polished, “try-hard” content turns them off. The winning formula? Let athletes tell their stories—raw, unfiltered, and in their own voice.
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