Guayaki Success Story

98Strong executed an omni-channel marketing strategy for Guayaki, activating 250+ NCAA Student Athletes across 32 universities.
This approach…

  • Boosted Digital Engagement

  • Created Select IRL Activations

  • Drove Traffic to 7-Eleven & Walmart

  • On-Campus Sampling to Student Body

  • Brand Authenticity Through Team Gifting

 
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HALFDAY Success Story