CRAFTING UNIQUE NIL VALUE FOR BRANDS

Creating Gen Z Value for Brands Leveraging Our Student Athlete Community

98Strong’s approach to student athlete NIL campaigns extends beyond one-off deals, often ineffective. Instead we build strategically integrated, multi-layered campaign tactics that match brand objectives and result in guaranteed wins for the client and the student athlete.
The key to this is to focus on authentic and enthusiastic participation of our student athletes to promote brands they support, whose values they share.

This honest approach in voice channeled through each athlete's social media follower set, ripples across campus, the classroom, the playing field, and beyond.

CLIENT APPROVED

“For three years 98Strong has been a total secret weapon for us — their team is amazing, move at lightning speed, and completely deliver on all of their promises (unlike most 'automated' creator platforms). We also love how their athletes have such relevant hyper localized audiences — this helps us drive authentic awareness in hard-to-reach college markets.”

Steven Vigilante
Founding Team | Director, Strategic Partnerships @ OLIPOP PBC
“By activating 600 NCAA Student Athletes on social media, 98Strong helped us significantly increase awareness and share of voice among a core audience—college consumers. Their campaign exceeded KPIs by over 50%, and the 98Strong team went above and beyond to deliver strong results and provide value in multiple ways.”

Marquel Carter
Senior Director of Influencer Marketing at Nutrabolt
"Even with very tight timelines, 98Strong was able to deliver a roster of brand creators who produced content that was authentic, engaging and impactful for campaign KPIs. The team is a pleasure to work with and enabled our brand to reach a new collegiate demographic seamlessly and with authenticity."

Douglas Williams
Director of Influencer Marketing and TikTok
"The 98Strong team literally created their athlete-brand system from scratch and has always been responsive to brand feedback to make their offering more efficient and effective. When I moved to another brand and wanted to reach Gen Z consumers, I returned to the 98Strong team and they executed 4 different waves of NIL marketing. We wanted to target specific retailers in specific geographies and the 98Strong team again nimbly recruited student athletes who purchased our product at those retailers and then posted fun, compelling content driving their followers to those stores. As NIL has evolved, it’s fantastic to see 98Strong grow their client base, expand their offerings, and still maintain the scrappy, resourceful ethos they had when I spoke to them before NIL existed. I’m confident 98Strong will continue to be a leader in NIL marketing for years to come.”

Thomas Oh
Chief Marketing Officer
“Working with NCAA Student Athletes (98Strong) was an obvious choice for us because: Connection to Gen Z: As we expanded into Target locations, which attract a younger demographic, we recognized the need to think outside the box in reaching this audience effectively. Access to Key Opinion Leaders: We wanted to connect with individuals who influence their peers, teams, and broader university communities, even if they aren't traditional influencers. These athletes, who hold sway within their networks, align perfectly with our strategy of building authentic, long-lasting relationships. This approach is a crucial part of our strategy moving forward.”

Coutnrey Scott @Advertising Week NYC, VP, Marketing

OUR CLIENTS

They trust us!

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Winning Services for brands

We Offer Multiple Solutions to Leverage Our NCAA Student Athlete Community

Our options-based client solutions approach gives each brand the flexibility to choose branding, reach, insights, and/or conversion to ensure the maximum positive impact for your ad dollar.