Premier Access

to Student Athletes

CRAFTING UNIQUE NIL VALUE FOR BRANDS

Creating Gen Z Value for Brands Leveraging Our Student Athlete Community

98Strong builds integrated NIL campaigns designed for impact, not transactions. We activate student-athletes who genuinely believe in the brands they represent, creating authentic influence that extends beyond a single post into campuses, communities, and culture.

This honest, athlete-led voice carries through each athlete’s social audience, rippling across campus, the classroom, the playing field, and beyond. Through our verified national network, brands gain credible access to Gen Z and measurable outcomes that outperform traditional advertising and other paid brand channels.

CLIENT APPROVED

“For over four years 98Strong has been a total secret weapon for us — their team is amazing, move at lightning speed, and completely deliver on all of their promises (unlike most 'automated' creator platforms). We also love how their athletes have such relevant hyper localized audiences — this helps us drive authentic awareness in hard-to-reach college markets.”

Steven Vigilante
Founding Team | Director, Strategic Partnerships @ OLIPOP PBC
"Even with very tight timelines, 98Strong was able to deliver a roster of brand creators who produced content that was authentic, engaging and impactful for campaign KPIs. The team is a pleasure to work with and enabled our brand to reach a new collegiate demographic seamlessly and with authenticity."

Douglas Williams
Director of Influencer Marketing and TikTok
“By activating 1000 NCAA Student Athletes on social media, 98Strong helped us significantly increase awareness and share of voice among a core audience—college consumers. Their campaign exceeded KPIs by over 50%, and the 98Strong team went above and beyond to deliver strong results and provide value in multiple ways.”

Marquel Carter
Senior Director of Influencer Marketing at Nutrabolt
“98Strong’s hyper-targeted NIL campaigns connected us with high-impact Student Athletes who authentically aligned with our brand. Through localized content and strategic retail support, they amplified our message and drove real in-store movement, helping us get product off shelves faster and build momentum in our most critical markets.””

Dylan Bledsoe
BIOLYTE — Partnerships
"98Strong is an absolute powerhouse to work with. Their entire team was attentive, collaborative, and truly listened to our needs, ensuring strong execution from start to finish. We were highly satisfied with the lift they delivered to targeted retailers, as well as the enhanced community experience created through in-person events with invited athletes. With consistently positive attitudes and sharp problem-solving, 98Strong proved to be an exceptional partner. I would confidently recommend them to any brand looking to succeed in the college space and support a variety of business goals!”

Scout Brown
Brand Manager, VitaminWell (NOCCO/Barebells)
"For four years, 98Strong has helped Brooks authentically connect with Gen Z through NCAA Student Athletes across all sports. Their campaigns seamlessly integrate our brand into Student Athletes’ daily lives—both in and out of their sport—through genuine social media storytelling and engagement. They’ve further strengthened this connection with dynamic IRL activations. Each year, they elevate our partnership, deepening our brand’s presence with Gen Z."

Ariella London
Brooks Running - Influencer Marketing Lead, N.A.
"Partnering with 98Strong has been key to accelerating Guayaki’s college strategy. Their expertise in leveraging NCAA Student Athletes boosted digital engagement, drove campus trials, and strengthened retailer relationships. Integrating Guayaki into student-driven content and events created a marketing approach that resonated with Gen Z. The partnership exceeded our goals and helped solidify Guayaki’s presence on campuses. We look forward to continued growth with this key consumer group."

Emily Kortlang
Yerba Madre - CMO

OUR CLIENTS

They trust us!

VIEW CASE STUDIES

Winning Services for brands

We Offer Multiple Solutions to Leverage Our NCAA Student Athlete Community

Our options-based client solutions approach gives each brand the flexibility to choose branding, reach, insights, and/or conversion to ensure the maximum positive impact for your ad dollar.

Top of Funnel Awareness

We deliver authentic content that attracts Gen Z
The results are 4x - 5x industry engagement standards

Retail Launches & Support

More than half of our clients utilize this service.
We deliver storytelling that drives velocity inside retail doors.

Customer Acquisition

Do you need new sales for retail, Amazon, DTC?
Let’s talk, we have custom programs to deliver results.

AMBASSADOR PROGRAM

Embed your brand into Student Athletes' daily lives for real Gen Z engagement
Activate Student Athletes across all sports to drive brand impact online and on campus