The Hottest Brand on Campus


Guayaki

 
 

98Strong executed an omni-channel marketing strategy for Guayaki, activating 250+ NCAA Student Athletes across 32 universities. This approach…

  • Boosted Digital Engagement

  • Created Select IRL Activations

  • Drove Traffic to 7-Eleven & Walmart

  • On-Campus Sampling to Student Body

  • Brand Authenticity Through Team Gifting

 
 
 
 
 

Guayaki Case study

 
 
 

Looking Ahead

 

Looking to replicate this growth across hard to reach college markets? Let’s get a call on the books so we can build out a custom strategy to support all your marketing channels.

Stanton Sharpe
VP, Client Strategy


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