CPG Success Stories

N!CK’S partnered with 98Strong to drive hyperlocal awareness and trial at Walmart stores through a student-led NIL campaign. This approach…

• Activated 110 NCAA Student Athletes across 8 key markets

• Delivered 4M+ impressions and 550 posts with a 12% engagement rate

• Seeded over 3,250 bars to support retail momentum

• Delivered monthly digital assets across IG, Reels, and TikTok

• Boosted retailer traffic with geo-targeted activations

To support a new breakfast biscuit SKU, Sweet Loren’s teamed up with 98Strong to engage health-conscious Gen Z consumers. This approach…

• Activated 100 athletes across Whole Foods-supported markets

• Delivered 6M+ impressions and 400 posts with a 15% engagement rate

• Focused on product storytelling across TikTok, IG Reels, and Stories

• Seeded 3,000+ product samples to drive trial and LTV

Honey Mama’s leveraged 98Strong to build brand love and in-store demand at Sprouts and Whole Foods. This approach…

• Activated 85 athletes across 2 key markets

• Delivered 4.5M impressions and 425 posts with a 12% engagement rate

• Focused on authentic storytelling to reach Gen Z college consumers

• Seeded 2,000 bars via athlete gifting and IRL integration

Tru Fru collaborated with 98Strong to expand reach and deepen loyalty with Gen Z audiences at retail. This approach…

• Activated 200 athletes across 10 target markets

• Delivered 5M+ impressions and 900 posts with a 15% engagement rate

• Drove trial with 4,000 bags seeded

• Built LTV through consistent, relatable content on IG and TikTok