CPG Success Stories
N!CK’S partnered with 98Strong to drive hyperlocal awareness and trial at Walmart stores through a student-led NIL campaign. This approach…
Activated 110 NCAA Student Athletes across 8 key markets
Delivered 4M+ impressions and 550 posts with a 12% engagement rate
Seeded over 3,250 bars to support retail momentum
Delivered monthly digital assets across IG, Reels, and TikTok
Boosted retailer traffic with geo-targeted activations
To support a new breakfast biscuit SKU, Sweet Loren’s teamed up with 98Strong to engage health-conscious Gen Z consumers. This approach…
Activated 100 athletes across Whole Foods-supported markets
Delivered 6M+ impressions and 400 posts with a 15% engagement rate
Focused on product storytelling across TikTok, IG Reels, and Stories
Seeded 3,000+ product samples to drive trial and LTV
Honey Mama’s leveraged 98Strong to build brand love and in-store demand at Sprouts and Whole Foods. This approach…
Activated 85 athletes across 2 key markets
Delivered 4.5M impressions and 425 posts with a 12% engagement rate
Focused on authentic storytelling to reach Gen Z college consumers
Seeded 2,000 bars via athlete gifting and IRL integration
Tru Fru collaborated with 98Strong to expand reach and deepen loyalty with Gen Z audiences at retail. This approach…
Activated 200 athletes across 10 target markets
Delivered 5M+ impressions and 900 posts with a 15% engagement rate
Drove trial with 4,000 bags seeded
Built LTV through consistent, relatable content on IG and TikTok
