HALFDAY Case Study

To close out the spring semester, Halfday Iced Tea aimed to drive targeted retailer support and attract college consumers to nearby Whole Foods stores. To achieve this goal, 98Strong activated 40 NCAA Student Athletes. Each Student Athlete posted six unique pieces of content, creating an authentic narrative that resonated with their campus-based followers.

The campaign results were outstanding, with 98Strong exceeding all key performance indicators by over 30%. This success highlights the effectiveness of leveraging influential NCAA Student Athletes to engage the student demographic and drive traffic to retail locations.

Building on this momentum, 98Strong is excited to support Halfday Iced Tea with their latest launch at WaWa, further expanding their market reach and continuing this successful partnership.