HALFDAY Success Story

Featured Case StudySUCCESS
Written By Guest User

98Strong executed a multi-semester campaign for Halfday, activating 160+ NCAA Student Athletes across 30+ universities.
This approach…

  • Supported launches at Whole Foods, Kroger, WaWa, Albertsons, and more

  • Drove 2.8M+ total impressions through IG & TikTok

  • Created 820+ posts with a 17% average engagement rate

  • Delivered hyperlocal awareness and trial through student-led storytelling

  • Reinforced brand voice across hard-to-reach Gen Z college markets

 
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