Sangria Señorial and Sidral Come to Campus
Bringing Novamex Brands to Life
98Strong partnered with Novamex across the spring and now fall semesters to bring Sangria Señorial and Sidral directly into the hands of college consumers. The focus: drive trial, create authentic engagement, and support nearby retailers through activations near and on campus.
Campus & Community Activations
Sampling events at high-traffic student areas on and off campus
Student Athletes led engagement by passing out product and sharing their experience
Delivered targeted retailer support through product visibility that drove students into stores
THE IMPACT
Thousands of students sampled Sangria Señorial & Sidral
Authentic branded content created by Student Athletes
Strong retailer tie-ins that connected trial to purchase
WHY IT MATTERS
By pairing Student Athlete influence with campus-driven activations, Novamex brands are building strong awareness and trial in key college markets - while also boosting sales at local retailers.
Looking Ahead
Looking to reach the next generation of consumers?
98Strong helps brands like Sangria Señorial and Sidral come alive on campus through authentic Student Athlete engagement, product trial, and retail-focused activations. Let's set up a time to chat about how we can do the same for you.
Andrew Mavis
98Strong, Founder & CEO
