Gen Z Insights: March 2025

Apr 8

Gen Z’s Changing Media Habits & Sports Marketing Trends

TikTok leads the pack for sports content, with Gen Z favoring short-form, behind-the-scenes videos that feel real and athlete-driven. Authenticity and entertainment drive engagement, while overly polished, “try-hard” content turns them off. The winning formula? Let athletes tell their stories—raw, unfiltered, and in their own voice.

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Student Spotlight

Kayliah Love

“My partnership with Brooks has taught me that there are endless opportunities for athletes on every level to represent impactful brands. My connection to Brooks through 98Strong has provided a way for me as an athlete to express myself on and off the field through brand collaboration. I’m grateful to create for Brooks!"

Kayliah Love
Depaul University: Track & Field - @kayliahlove_

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