NIL SuCCESS,
Simplified™
WHO WE ARE
98Strong was born to focus on premium delivery of brand campaigns across a large network of community-minded student athletes.
We combine relationships, technology, and customized white-glove service to offer unparalleled value and results.
GET IN THE NIL Game ™
Empowering student athletes like YOU is our passion, regardless of sport, school, and division. It's simple – sign up for FREE below, and together we’ll maximize your NIL benefits!
98strong sizzle reel
Top examples of UGC work from 2025
OUR SERVICE OFFERING
We Offer Multiple Solutions to Leverage Our NCAA Student Athlete Community
Top of Funnel Awareness
We deliver authentic content that attracts Gen Z at scale
The results are 4x - 5x industry engagement standards
“98Strong helped us increase awareness and share of voice among college consumers."
Marquel Carter
C4 Energy - Senior Director of Influencer Marketing
Retailer Launches and Support
Do you have new retailers launching that need more foot traffic?
Tap into hyperlocal audiences of Student Athletes to drive Gen Z in-store
“For four years 98Strong has been a total secret weapon for us!”
Steven Vigilante
OLIPOP - Founding Team | Director, Strategic Partnerships
Customer Acquisition
Do you need new sales for retail, Amazon, or DTC?
Build custom programs designed to drive ROAS amongst Gen Z
“98Strong allowed us to reach a new collegiate demographic seamlessly and with authenticity."
Douglas Williams
Orgain, Director of Influencer Marketing and TikTok
AMBASSADOR PROGRAM
Embed your brand into Student Athletes' daily lives for real Gen Z engagement
Activate Student Athletes across all sports to drive brand impact online and on campus
“For four years, 98Strong has helped Brooks authentically connect with Gen Z through NCAA Student Athletes across all sports.”
Ariella London
Brooks Running - Influencer Marketing Lead, N.A.
PROFESSIONAL CONTENT
Story tell with NCAA Student Athletes for premium content to leverage across brand touchpoints
“NCAA Student Athletes bring a unique energy and relatability that resonates with audiences, making them ideal collaborators for standout content.”
Carmin Romanelli
Global VP, Sports Business Development
In-Person Activations & Gifting
Are you looking to attract crowds and get your products in Gen Z’s hands?
This service provides some of the best impact for our clients
“98Strong has further strengthened this connection with dynamic IRL activations. Each year, they elevate our partnership, deepening our brand’s presence with Gen Z.”
Ariella London
Brooks Running - Influencer Marketing Lead, N.A.
BUNDLED SERVICES
Combine our top services to create a tailored solution
Deliver an omnichannel marketing approach that resonates with Gen Z
“Partnering with 98Strong has been key to accelerating Guayaki’s college strategy…The partnership exceeded our goals and helped solidify Guayaki’s presence on campuses.”
Emily Kortlang
Guayaki Yerba Mate - CMO
