Gen Z Insights: December 2024
As the year comes to a close, our clients are gearing up for "New Year, New You" programs to welcome students back to campus in January. To support these efforts, we conducted a targeted survey of 1,000 NCAA Student Athletes to uncover their top priorities for 2025.
Explore the survey results and much more in this month’s edition below
NEW YEAR NEW YOU 2024
Student Athletes in 2025 are focused on excelling in their sport, with top priorities including improving physical performance (40%), earning a starting position or enhancing performance in their sport (35%), and investing in athletic performance tools like wearable tech and training equipment (35%). Mental health awareness also emerged as a key value, influencing both personal growth (25%) and NIL partnerships (30%), alongside strong support for sustainability and inclusivity. However, time constraints (40%) remain the biggest challenge, highlighting the need for solutions to balance academics, athletics, and personal development.
Student Spotlight
Kayliah Love
“Honey Mama’s has been an ideal brand for me to work with! I love how easy 98Strong made the experience for me in getting this NIL partnership and how authentically the brand connected with my health focused audience. So excited to do more!”
Kayliah Love
Depaul University: Track & Field - @kayliahlove_
brooks Case Study
Looking Ahead
2024 was a milestone year for 98Strong and, most importantly, for our brand partners who will continue to leverage 98Strong as a key component of their marketing matrix heading into the new year.
Looking to score big wins in 2025? Let’s connect to discuss how we can drive growth.
Happy Holidays!
Andrew Mavis
98Strong, Founder & CEO
