December's Standout Brand and Athlete
Brand Spotlight
"We love partnering with 98Strong student athletes because it enables us to introduce our OH SNAP! pickles to influential students across campuses nationwide. The collaboration with these athletes is exciting, given the beneficial aspects of pickles for post-workout recovery.
When selecting student athletes for our brand, we prioritize individuals who are genuine, authentic, and have fun. Our partnership with 98Strong's student athletes aims to demonstrate how OH SNAP! can seamlessly fit into their everyday lives as active students. Pickles, being a great source of electrolytes after a workout, align well with their needs.
For the broader campus community, including non-student athletes, we hope they recognize the value of the portability and convenience our OH SNAP! pickles offer. With low calories, a super crunchy texture, and delicious flavor, they make for an ideal on-the-go snack between classes."
Ashley Thomas
Marketing Manager, OH SNAP! Pickles
Student Athlete Spotlight
Keshawn Lynch
Norfolk State University, Football
"What excites me the most about the campaigns I've worked on is the recognition of well-known brands. I've always wanted to collaborate with a company like C-4 and a clothing store, especially Hot Topic, which tends to be underrated. It's been a blessing to make connections and showcase their products on my platform. Additionally, it serves as a platform for other brands to see how I incorporate things like energy drinks into my everyday life, a significant aspect for me as an athlete.
However, the most challenging part of completing a campaign is often knowing exactly what I want to do, having a plan for execution, including how to shoot it and ensuring it looks good. Consistently capturing enough videos or pictures and building confidence are ongoing challenges but my primary focus is always making sure the content looks good and is presentable."
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