OLIPOP Success Story

Over a 4-year partnership, OLIPOP and 98Strong activated 3,000+ NCAA Student Athletes across 200+ campuses. This approach…

  • Delivered 20M+ impressions and 6K+ social posts with a 26% avg. engagement rate

  • Drove retailer and flavor launches at Target, Walmart, H-E-B, Publix, Kroger, and more

  • Supported in-store velocity through hyper-local Gen Z engagement

  • Positioned OLIPOP as the #1 fastest-growing Gen Z brand (Numerator, 2024)

  • Enabled ongoing momentum across product seeding, IG/TikTok storytelling, and IRL buzz

 
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C4 ENERGY Success Story