OLIPOP Success Story
Over a 4-year partnership, OLIPOP and 98Strong activated 3,000+ NCAA Student Athletes across 200+ campuses. This approach…
Delivered 20M+ impressions and 6K+ social posts with a 26% avg. engagement rate
Drove retailer and flavor launches at Target, Walmart, H-E-B, Publix, Kroger, and more
Supported in-store velocity through hyper-local Gen Z engagement
Positioned OLIPOP as the #1 fastest-growing Gen Z brand (Numerator, 2024)
Enabled ongoing momentum across product seeding, IG/TikTok storytelling, and IRL buzz