C4 ENERGY Success Story
98Strong executed a high-impact program for C4, activating 600+ NCAA Student Athletes across 100+ campuses. This approach…
Supported 3 core product lines: Smart Energy, SuperSport, and Performance Energy
Generated 10M+ impressions and 2.2K social posts across IG and TikTok
Achieved a 15.1% engagement rate across content with gender-balanced athlete representation
Delivered product seeding of 5,000+ units and monthly digital deliverables
Drove retail and online visibility at Amazon, Walmart, Target, and CVS