C4 ENERGY Success Story

98Strong executed a high-impact program for C4, activating 600+ NCAA Student Athletes across 100+ campuses. This approach…

  • Supported 3 core product lines: Smart Energy, SuperSport, and Performance Energy

  • Generated 10M+ impressions and 2.2K social posts across IG and TikTok

  • Achieved a 15.1% engagement rate across content with gender-balanced athlete representation

  • Delivered product seeding of 5,000+ units and monthly digital deliverables

  • Drove retail and online visibility at Amazon, Walmart, Target, and CVS

 
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BROOKS RUNNING Success Story

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OLIPOP Success Story