Gen Z Insights: November 2023

Dec 14

As Black Friday approaches, 98Strong is thrilled to assist various brand clients such as Bad Birdie, Hot Topic, Steaz, and OLIPOP with their exciting Black Friday initiatives. To that point, in this month's infographic, we delve into the purchasing habits of Gen Z consumers during Black Friday.

Additionally, we showcase our recent case study with Smoothie King and spotlight an exceptional Student Athlete.

Black Friday Infographic

We conducted a survey within the 98Strong community, gathering responses from 500 male and 500 female NCAA Student Athletes. The questions revolve around Black Friday, exploring their perspectives and insights on this marquee shopping moment. Check out the full survey results within the infographic below.

Download Full Infographic

Student Spotlight

Tayla Brunger

"I have loved working with Steaz and the entire 98Strong family. It means a lot as a "smaller sport" athlete to earn opportunities with brands I love. I always have so much fun creating content and being able to monetize this passion is amazing."

Cal State Fullerton: Track & Field- @tayla.brunger

View full campaign

Case Study

VIEW CASE STUDY

Looking Ahead

Are you targeting Gen Z in 2024?

If Gen Z is a key demographic for you, fill out the form here to receive a complimentary custom Gen Z Insights Survey to gain authentic thoughts on your brand, product, industry, and innovation directly from top NCAA Student Athletes.

Happy Thanksgiving!

Andrew Mavis
98Strong, co-Founder & CEO

Jerome lacote