Gen Z Insights: October 2023
The 98Strong Team has been hard at work activating dozens of successful fall semester campaigns and driving growth for our brand clients.
As we head into the fall months, our team has much to be thankful for so for this months infographic we delve into what our NCAA Student Athlete community is most thankful for. For our August Case Study we highlight our Brooks Running H1 Wrap Up report with more to come as we round out H2 and shine a spotlight on one of those Brooks Running Athletes as our Student Athlete of the month, Anthony Greenhow.
Thankfulness Infographic
We asked 500 male and 500 female NCAA Student Athletes from the 98Strong community on what they are thankful for
Student Spotlight
Anthony Greenhow
"I have been thrilled to partner with Brooks this year! As a track athlete and lifelong fan of the brand I am honored to represent their brand. Posting fun content featuring their shoes each month is exciting and I look forward to the future!"
University of South Carolina: Track & Field- @a_greenhow
Case Study
Brooks Running is dedicated to fostering a lasting connection with Generation Z. In line with this objective, 98Strong has curated a roster comprising the top 50 NCAA Student Athletes to serve as brand ambassadors. As we reach the midpoint of this year-long campaign, we are delighted to present the case study for our Brooks Running H1 Campaign Results this month. The initial month of our six-month partnership has yielded remarkable success, and we eagerly look forward to providing sustained value.
Looking Ahead
If your brand aims to make a significant impact on campus this fall or is looking to make a splash centered around the holiday season or "New Year, New You" let’s get a meeting on the books!
Andrew Mavis
98Strong, co-Founder & CEO
