Gen Z Insights: December 2023
As we approach the conclusion of a successful 2023, people worldwide are gearing up for the upcoming holiday season. From last-minute Christmas present shopping to preparing for family get-togethers and travel, the festive spirit is in full swing. To that point, we explore how Gen Z is spending their holiday downtime.
Additionally, we shine a spotlight on our latest case study featuring the emerging hydration drink Clear Cut HERO. Learn more about its impact and benefits as we delve into the success story behind this innovative product.
Furthermore, we celebrate a top-performing member of the 98Strong community. Discover their achievements, contributions, and the inspiration they bring to our community.
Join us in reflecting on the holiday spirit and the diverse activities that define this joyful season.
The Holidays Infographic
Whether it's embracing traditional festivities, pursuing personal hobbies, or engaging in unique experiences, the younger generation is making the most of their time off. Check out our latest survey below to discover how Gen Z is spending the Holidays:
Student Spotlight
Sid Rajagopalan
"Getting the opportunity to work for a major brand such as Hot Topic meant a lot to me. I saw it as an opportunity that need to be capitalized to show what I’m capable of when it comes to creativity and my vision. My goal is to work major brand/corporations and being able to work with Hot Topic was one of the many blessings that I hope there is to come. I am extremely grateful to 98Strong for believing in me and am looking forward to working with them as well as many other brands in the future!"
Citadel: Men’s Tennis - @mrchildsplay
Case Study
Looking Ahead
It is hard to believe another year is coming to an end. We are grateful for everyone’s continued belief in 98Strong and are stoked to enter year 3 of NIL!
Happy Holidays to all,
Andrew Mavis
98Strong, co-Founder & CEO
