Gen Z Insights: September 2023
Gen Z has returned to campus! As college students settle in for the fall semester, the hottest campus trends are emerging. NCAA student athletes remain at the forefront of Gen Z's evolving preferences. With this in mind, September’s infographic reveals the top campus trends to help your brand capitalize on Gen Z's interests.
To help our brand clients become the hottest campus trend - at 98Strong, we've been diligently executing our Back-to-School campaigns, achieving remarkable success in establishing our brand clients as the hottest brand across college campuses. As showcased through this month's Case Study with C4 Smart Energy, our white-glove agency services, automated tech platform, and expanding community of NCAA student athletes continue to yield impressive ROI.
Hottest Trends Infographic
We asked 500 male and 500 female NCAA Student Athletes from the 98Strong community to discover more the Hottest Trends on Campus this Fall- 2023:
Are you involved in Sustainability and Eco-Friendly Initiatives this fall?
Does your college offer mental health support and promote awareness among students?
Are you exploring entrepreneurial opportunities or programs on campus this fall?
What are the Hottest Fashion Trends on Campus?
Along with sports, are you joining any Tech and Gaming Clubs?
What Are the Hottest Food Trends On Campus?
Student Spotlight
Jordan Pendelton
"Being apart of what 98Strong has built has been more than rewarding. While they’ve provided me with many NIL opportunities, they also have helped me build my own personal brand image along the way."
University of St. Thomas (Minnesota): Football - @jordann.xvii
Case Study
C4 Smart Energy set out to achieve two primary objectives: increase brand visibility amongst college consumers and seamlessly integrate into the daily lives of NCAA Student Athletes. Furthermore, they aimed to tap into the localized fan base of NCAA Student Athletes to boost foot traffic at Target stores within walking distance of these campuses. Activating nearly 100 NCAA Student Athletes throughout August, they accelerated sales at Target stores near campuses and maximized Back-to-School opportunities. We are thrilled by the success we've achieved in the first month of our six-month partnership and eagerly anticipate delivering ongoing value.
To gain a deeper understanding of the impact of our initial month working together, please refer to the case study above. It illustrates the significant impact our services can provide.
Looking Ahead
We're thrilled about the success our current brand clients are enjoying with our Back to School Campaigns. If your brand is gearing up to create a buzz this fall, make a splash with a Holiday or New Year, New You campaign, or intends to conduct a custom survey on NCAA Student Athlete Trends to uncover Gen Z's perceptions of your brand, product, innovation, industry, and more let’s get a meeting on the books!
Andrew Mavis
98Strong, co-Founder & CEO
