Gen Z Insights: August 2023
Gen Z has returned to campus! As college students settle in for the fall semester, the hottest campus trends are emerging. NCAA student athletes remain at the forefront of Gen Z's evolving preferences. With this in mind, September’s infographic reveals the top campus trends to help your brand capitalize on Gen Z's interests.
To help our brand clients become the hottest campus trend - at 98Strong, we've been diligently executing our Back-to-School campaigns, achieving remarkable success in establishing our brand clients as the hottest brand across college campuses. As showcased through this month's Case Study with C4 Smart Energy, our white-glove agency services, automated tech platform, and expanding community of NCAA student athletes continue to yield impressive ROI.
Back to School Infographic
We asked 500 male and 500 female NCAA Student Athletes from the 98Strong community to discover more about Back to School:
Do You Look For New Products to Buy Leading up to Back-to-School?
What Is Your Favorite Part About Back-to-School?
Do you Purchase Products Online or In Store for your Back to School Shopping?
Where do you shop for Back to School?
Are you living on campus or off?
Did you return to campus early for training?
Student Spotlight
Natalie Glenn
"My most recent participation in the G FUEL campaign was incredibly exciting, especially because I got to work with other athletes in person at the Anime Con.
One of the biggest challenges for me in brand deals is stepping out of my comfort zone and offering products in person. That said, I've learned valuable lessons from watching other athletes and from my own experiences.
In the future, I'd love to work with brands like Lululemon, Oakley, Blenders, and Moroccan oil hair products. The journey ahead holds exciting possibilities!"
Long Beach State University: Volleyball - @natalieangelinaglenn
Case Study
G FUEL had a specific goal when they approached 98Strong: they wanted top NCAA Student Athletes to host in-store samplings at Walmarts in key states across the country and host samplings at key events across the country. G FUEL's brand aligns perfectly with the college space, and Student Athletes have an ideal audience for promoting local retailer events on social media and attending those events in-person. This strategy helps drive in-store traffic and purchases, especially with their followers being local/on campus. We are excited to continue supporting G FUEL and increasing retailer velocity in the upcoming months.
To gain a deeper understanding of the impact of the first month of this collaboration, please refer to the case study below. It demonstrates the significant effect of combining in-person activations with social media storytelling when targeting Gen Z consumers.
Looking Ahead
At 98Strong, we are fully focused on planning and activating Back-to-School campaigns for our clients in all markets. If your brand aims to make a splash this fall by reaching the most influential group of college consumers, NCAA Student Athletes, let’s get a meeting on the books and to explore how we can collaborate and succeed in tapping into hard-to-reach college markets.
Andrew Mavis
98Strong, co-Founder & CEO
