Gen Z Insights: July 2023
On July 1st, we celebrated the two-year anniversary of NIL (Name, Images & Likeness), which marked a significant milestone for NCAA Student Athletes. Finally, the NCAA allowed these athletes to be compensated for their immense influence on college campuses and among Gen Z. Since the beginning, 98Strong has been at the forefront of the NIL movement, expanding to 1,000 universities and providing unparalleled value to our brand clients throughout their entire sales funnel. We differentiate ourselves in the sports sponsorship space through a unique approach.
As NIL continues to evolve, it is crucial to understand the consumer behavior of Student Athletes. In this month's infographic, we dive into the Summer Training Schedule of NCAA Student Athletes. Furthermore, we highlight our latest Student Athlete Spotlight, Ayanna Palomo, who has produced remarkable content for Bad Birdie.
For the client case study of June, we feature Nova Naturals, who are currently running targeted retailer campaigns with two beverage portfolio companies, Steaz & C2O.
Summer Training Infographic
We asked 500 male and 500 female NCAA Student Athletes from the 98Strong community to discover more about their Summer Training Schedule:
How Much Are You Competing?
How Much Mental Training?
What Products Are You Using for Training?
Does Your Diet Change?
How Are You Staying Fresh in the Summer Months?
What is the Latest Training Innovation?
Student Spotlight
Ayanna Palomo
"The adrenaline rush I experience when running gets brought up, is like no other. Being a part of the running world has helped me grow my resilience. Having one arm has been a challenge but learning to adapt has taught me how much I am capable of accomplishing. God knew I could manage the weight that came with having one arm, and he was right! Bad Birdie is amazing for opening their brand towards athletes and inspiring others to strive for greatness."
Texas A&M Corpus Christi: Track & Field - @yannaafrank
Case Study
Nova Naturals approached 98Strong with a specific goal of boosting retailer support in key markets, increasing website traffic, and generating trials among Gen Z. Both Steaz and C2O align seamlessly with the everyday lifestyle of NCAA Student Athletes, making it an ideal partnership.
The campaign is designed to deliver long-term value over a span of six months for these leading beverage brands. In just the first month, we witnessed a tremendous impact with website traffic skyrocketing by over 150%. We achieved this remarkable KPI goal through the power of continuous social media storytelling by NCAA Student Athletes, coupled with authentic content.
To delve deeper into the impact of the first month of this collaboration, we invite you to explore our comprehensive Full Case Study, which can be found here.
Looking Ahead
At 98Strong, we are currently actively engaged in launching Summer Campaigns and planning Back to School Campaigns as well as Holiday Campaigns for our clients.
Our comprehensive programs encompass a range of services designed to engage Gen Z consumers effectively. We gather valuable Gen Z consumer insights through custom surveys, allowing us to obtain client data and analytics.
Additionally, we leverage robust social media storytelling and create high-quality creative content for all brand touchpoints, including paid, earned, and owned media. Moreover, we organize in-person activations on campuses, foster engagement through viral TikTok Challenges involving different schools, and implement retailer targeting strategies to drive sales as students return to campus.
If you're intrigued and would like to learn more about our unique approach to campaigns that yield tangible results for your sales funnel, we would be thrilled to schedule a call with you or meet in-person.
So, let’s get a meeting on the books and explore how we can collaborate to achieve your marketing objectives.
Andrew Mavis
98Strong, co-Founder & CEO
