Gen Z Insights: June 2023
Now that Memorial Weekend has passed, 98Strong is fully underway with all Summer Campaigns driving growth within Gen Z for brands across an array of industries. From helping our friends at OLIPOP launch their new flavor Watermelon Lime at Sprouts, to supporting the innovators at Bad Birdie Golf launch their first ever female line and boosting DTC growth for CHOMPS.
As we kick off these exciting campaigns, we believe it is crucial to gain deeper insight into Gen Z’s consumer behavior during the Summer months. Therefore, for this month’s infographic we delve into the off-campus lifestyle of our 98strong Community of Student Athletes. Additionally, we showcase our latest Student Athlete Spotlight Fiona Schere, who has done a terrific job working with Steaz.
June’s client case study features YNT, the latest snacking innovation launched by From the Ground Up Snacks and their 3 months campaign featuring select UCLA and Arizona State University Student Athletes.
Lastly, we highlight our latest Sizzle Reel, which shows how 98Strong’s process and Community of Student Athletes can support brands at each stage of their sales funnel.
Off-Campus Lifestyle Infographic
We asked 500 male and 500 female NCAA Student Athletes from the 98Strong community to discover more about their Off Campus Lifestyle this Summer and better understand their purchasing behavior when on Summer Break:
Do you shop more online in the Summer or in stores?
What products do you purchase the most over the Summer?
Which of these stores do you shop at the most over the Summer?
Are you living with friends this Summer?
Do you average more phone screen time in the Summer OR when at school?
How do you discover new products during the Summer?
Student Spotlight
Fiona Schere
"I love working with 98Strong because of the opportunity to connect with various brands while simultaneously furthering my NIL!"
UCLA: Swim & Dive - @fionaschere
Case Study
Our community of 98Strong Student Athletes best provide value when they post on a continuous basis with different monthly objectives and creative content requirements. Launched by From the Ground Up Snacks, YNT is changing the game and has a perfect vibe for Gen Z. So, we selected 14 top UCLA and Arizona State University Student Athletes to champion the brand on their respective campuses.
Throughout a multi-wave campaign, these selected Student Athletes actively participated in social challenges, distributed YNT products across campus, and creatively incorporated their sports to generate authentic content that drove virality for YNT.
To learn more about the impact of this collaboration, please check out our Full Case Study here.
Looking Ahead
Having recently attended the Sweet & Snacks Expo in Chicago, I was struck by the number of brands seeking assistance in effectively connecting with Gen Z. From established giants to emerging startups, every brand was eager to find an authentic path to tap into the college market. As we dive into planning our Back to School Campaigns, a prime period on campuses, now is the ideal time to connect. If you're looking to make a splash this fall, let's get a call on the books and explore how we can collaborate!
Andrew Mavis
98Strong, co-Founder & CEO
