Gen Z Insights: May 2023
It is finally starting to get warmer across the country and before we know it Summer will be underway. As spring comes to an end, our Community of NCAA student athletes are beginning to plan for their summer break. What is unique about the NCAA student athlete is they are equally influential over the summer months if not more influential based on their sport of choice and where they are based from June to August. 98Strong’s Community of student Athletes have highly engaged Gen Z consumer audiences interested in knowing what they are doing over the Summer months…
Sports Products
Apparel & Footwear
Drinks, Snacks, & Meals
Health, Wellness & Recovery
Travel Plans & Cool Experiences
Internships & Professional Growth
Invite Summer Leagues in Key Regions
So, to support this amazing time of the year we created an infographic on what the 98Strong Community of Student Athletes are up to this Summer. Other features include our Student Athlete Spotlight: Noah Adnan - who has done an incredible job working with Vuori. May’s client case study features month one of our three month Vuori campaign, which is off to an incredible start. We also have a big announcement featured in this month’s edition.
Plans for Summer Infographic
We asked 250 male and 250 female NCAA Student Athletes from the 98Strong community to discover their plans for summer:
Are you planning any vacations or travel?
Where will you be living this summer?
Do you plan on training this summer?
How many classes are you taking this summer?
Have you thought about interning?
Are you planning to work over the summer?
Student Spotlight
Noah Adnan
"I love working with 98Strong because of the opportunity to connect with various brands while simultaneously furthering my NIL!"
Stanford University: Men’s Soccer - @noah.adnan21
Case Study
Our community of 98Strong Student Athletes have continued to drive great value for our apparel brand partners looking to access hard to reach college markets. Vuori has worked with many top NCAA student athletes, but has not activated a campaign with NCAA student athletes posting at scale until now.
We have kicked off a three month partnership for Vuori with a core set of 14 student athletes who are strategically posting to increase their male audience consumer growth, access Gen Z at scale and drive site traffic. Check out our Wave 1 Case Study here.
Looking Ahead
NIL has opened an amazing gateway to access Gen Z. Brands who continue to leverage NCAA student athletes to win over this core consumer group will continue to see the return. If you are interested to learn more about our unique approach or activate a campaign this summer let's get a call on the books!
Andrew Mavis
98Strong, co-Founder & CEO
