Gen Z Insights: April 2023
March was a fun month with the 98Strong team traveling to Expo West & Shoptalk. It was great to connect with clients, gather key insights on the hottest trends in our industry and engage with new brands & agencies looking to access Gen Z. With so much innovation and buzz coming from these key events, we thought it would be valuable to share the hottest trends on US college campuses.
This month's infographic worked with our community of Student Athletes to survey and learn what is most popular on campuses across the country. Other features of this month’s insights include our Student Athlete Spotlight: Doryn Smith - who continues to do fantastic work for our brand partner, Brooks. Also, April’s client case study features month one of our year long Brooks partnership. The 50 amazing NCAA Student Athletes involved averaged an eye popping 19% engagement across social media - nearly 7X the industry average.
Hottest Trends on Campus Infographic
We asked 500+ NCAA Student Athletes from the 98Strong Community to discover the Hottest Trends on Campus:
What are the popular fashion trends?
What are the popular forms of entertainment or activities?
What tech products do you use most often?
How do you communicate with your friends?
What are foods or drinks you enjoyed?
Percentage of Time Spent Doing Specific Activities
Student Spotlight
Doryn Smith
"Being a part of 98Strong has been a wonderful opportunity to get NIL deals. 98Strong helps you learn about companies and guides you through the process. The connections within 98Strong are special!"
Cornell University: Football - @doryn.smith
Case Study
Our brand partner, Brooks, has understood the value of 98Strong Student Athletes since the early days of NIL. As Gen Z continues to be a priority consumer audience for Brooks, 98Strong has continued to support their growth across hard to reach college markets.
As we kicked off a robust partnership with this iconic brand at the start of year, we launched an activation featuring 50 handpicked NCAA Student Athletes. Check out the case study from our February Brooks Find Your Run (FYR) campaign linked here.
Looking Ahead
We are excited as our unique approach continues to drive meaningful value for brands across a variety of different industries. If we did not have a chance to connect in real life at Expo West or Shoptalk, let's get a call on the books!
Andrew Mavis
98Strong, co-Founder & CEO
