Gen Z Insights: March 2023
Spring is rapidly approaching and the cold weather here on the East Coast is beginning to subside. To avoid the final cold front, and network with some amazing CPG brands, the 98Strong team is headed out to So Cal this week for EXPO West. So, if you are attending, feel free to reach out and we will be sure to stop by your booth or meet you at an after party.
In a similar vein, thousands of college students are about to head out of town for Spring Break! And in this month’s edition, we feature our latest infographic where we dive into what NCAA Student Athletes are planning to do for their “time off”...
Other features include our Student Athlete Spotlight: Mei Mei Graber - who absolutely crushed her first Brooks Running post. We are excited to be kicking off a year long campaign with Brooks, featuring Mei Mei and 49 other Student Athletes. On the client front, we highlight our latest work with Outstanding Foods.
Spring Break Infographic
Heading into a popular time for college students, we wanted to discover the latest trends on Spring Break amongst our Student Athlete Community.
Below is the list of questions we asked over 300 male and 500 female NCAA Student Athletes from the 98Strong community:
Spring Break For NCAA Student Athletes
What’s Your Budget?
When is Your Spring Break?
Where Are You Going? (Destination)
How Are You Traveling?
Your Goal for Spring Break?
Student Spotlight
Mei Mei Graber
"I am a HUGE FAN of 98Strong! The team is always supportive, encouraging, and responsive, and they celebrate wins both on and off the field. I also love the diversity of the athlete community they partner with. Athletes from every sport and with every size following get the same amazing support.
Partnering with Brooks is so much fun! I’ve been a fan of their shoes since I started going on runs with my mom as a kid, and I love getting to represent them now as a collegiate athlete. Getting new (and super cute) shoes inspires me to get outside and run more, even in NYC winter!"
Columbia University: Cheerleading - @watch_me_meimei
Looking Ahead
The 98Strong team looks forward to meeting with our existing clients as well as getting to know new companies who are looking to access Gen Z by leveraging NCAA Student Athletes at EXPO West over the next few days in Southern California and ShopTalk later this month in Las Vegas.
So, if we have not connected, let's get a call on the books or find a time to meet at EXP West and/or ShopTalk!
Andrew Mavis
98Strong, co-Founder & CEO
