Gen Z Insights: October 2024
Top student athletes are hitting their stride this fall, from packed football stadiums to intense water polo matches. We tapped into insights from 1,000 NCAA athletes to uncover the top trends shaping campus life, from must-have styles to the latest fitness routines.
We’re also featuring our latest in-store activation with Vuori, where Gen Z is shaping the future of performance wear. Plus, don’t miss our spotlight on a standout student-athlete leading on and off the field.
Fall Trends in 2024
This survey provides valuable insights into how college students engage with fall trends, highlighting the key drivers behind their purchasing decisions and brand loyalty. By understanding the influence of social media, campus events, student athlete partnerships, and exclusive offers, marketers can tailor their strategies to effectively reach and resonate with this highly active and influential demographic during the fall season.
Student Spotlight
Eric Almarinez
"Working with 98Strong, as well as the companies they connected me with, has been an amazing experience for me. I appreciate them giving me the creative freedom to allow my personality to shine in content. That has allowed me to create authentic content with brands like Wenzel Farm’s and Brooks Running - which both connect to my everyday lifestyle."
SIUE: Wrestling - @emarinez141
vuori Case Study
Vuori continues to expand its brick & mortar presence across the country. This past spring they opened up a Georgetown location.To support their opening and drive foot traffic into store - 98Strong had 100+ NCAA Student Athletes from Georgetown, GWU, Howard, and AU attend and support a prviate shopping event
100+ student athletes from Georgetown, GWU, Howard, and AU attended
~$8,000 in sales generated with a 40% discount for athletes
14 athletes promoted the RSVP list on their social feeds prior to the event
These same 14 are currently sharing recap videos on Instagram and TikTok
Looking Ahead
Let’s connect to see if we can help you close out 2024 strong and then head into 2025 with momentum! Now is the time to Get In The NIL Game™ !
Andrew Mavis
98Strong, Founder & CEO
