Gen Z Insights: September 2024
Since our official launch in July 2021, the NIL landscape has rapidly evolved, revealing a gap for a TRUE leader. We recognized this opportunity and set out to position 98Strong at the forefront.
You may notice that this month's edition of Gen Z Insights—our 24th issue—looks a bit different. In the past six months, we’ve undergone a comprehensive rebrand, including new logos, graphical treatments, and refined copywriting. Our updated identity will be showcased through impactful CTV commercials and an OOH campaign powered by Getty Images.
With these enhancements, our goal for 2024 is clear: to lead the NIL industry with innovation, authority, and a renewed focus on delivering unparalleled value to student athletes and our brand partners.
Thank you for following our journey and we hope you enjoy this month's installment as much as we loved making it.
Back to School Infographic
Brands across the country leverage the back-to-school season as a key time to connect with college consumers. Shopping trends show that Gen Z is willing to invest throughout September, shopping both in-store and online across various industries. Our infographic delves into these insights, breaking down how over 1,000 NCAA Student Athletes are shopping as they head back to campus and move in.
Student Spotlight
Presley Wright
"The Guayaki campaign meant a lot to me because I am always looking for ways to represent brands that I love! I have been using Guayaki products for a long time and was extremely excited to have the opportunity to show how I use these products in my everyday life as well as in my sport!
I enjoyed being able to use my creative ideas to express my love for the product and actually introduced Guayaki to some of my family and friends while doing this campaign. I have found 98Strong to be incredibly helpful in navigating all things NIL, and for finding amazing campaigns with really cool companies for me to be a part of."
UT Austin: Beach Volleyball - @presley_wright
Guayaki Yerba Mate Case Study
Guayaki Yerba Mate is on a mission to scale awareness and drive trial across college markets, all while supporting key retailer partners.
98Strong is thrilled to be part of their journey, accelerating growth on campuses through partnerships with NCAA Student Athletes. By authentically storytelling and expanding into key markets, we’re excited to help Guayaki win over this crucial audience of young consumers.
After all, capturing their loyalty now means keeping it for a lifetime! Check out our latest campaign case study with them as we build momentum into Fall!
Looking Ahead
Keep an eye out for our billboards in San Diego, Atlanta, Philadelphia, LA, Knoxville & Arizona along with our commercial running across live sports throughout this month.
Let’s connect and find a way to support your growth across college campuses. Back to School is here! But it is not too late to Get In The NIL Game™ this fall!
Andrew Mavis
98Strong, Founder & CEO
