Gen Z Insights: JULY 2024

Jul 25

The Olympics officially kicked off with an amazing opening ceremony Friday night.

98Strong is proud to have over 15 community members participating. As a water polo athlete, it's inspiring to support and watch these athletes compete.

For this month's edition we surveyed 1,000 NCAA Student Athletes on what they are paying attention to during the Olympic games - providing valuable insight for brands and advertisers. We also highlight a 98Strong Olympian and showcase a client success story with Tru Fru.

olympics Infographic

Brands across the globe advertise for months leading up to the Olympics and of course sponsor events, teams and athletes. With so many aspiring Olympians within the 98Strong community, we discover their take on this pinnacle moment of the sports world.

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Student Spotlight

Jaida Ross

"I’m very grateful for the opportunity that 98Strong provided for me working with Brooks Running. Especially with being a college student athlete from a “smaller” sport it is hard to find a brand that gives you exposure, so 98Strong is a great opportunity!"

University of Oregon: Track and Field (Throws) - @jaida_uothrows

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trüfrü Case Study

trüfrü continues to fly off of shelves across the country! 98Strong is proud to support their growth across college markets. Check out the full case study from our work this spring above.

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Looking Ahead

Back to School is less than 1 month away and there is still time to plan and make a big splash across college campuses in 2024.

Let's Get In The NIL Game™ this Fall!

Andrew Mavis
98Strong, Founder & CEO

Jerome lacote