Gen Z Insights: June 2024
College students are enjoying their time off from their studies, training hard for the fall seasons, and interning to hone their professional skills. With this in mind, we dive into Summer Shopping Trends for Gen Z consumers. Are they shopping more online or in-store? Are they trying new products? Read on to see the full infographic!
With warmer weather comes the risk of dehydration. In this month's edition, we showcase the results from our latest six-month campaign with Pure Kick Hydration Sticks. By working with over 300 student-athletes, we aimed to drive targeted retailer support to Walmart, Rite Aid, Dollar Tree, and more. The results speak for themselves!
Additionally, we feature a fantastic Student Athlete from our Orgain Campaign.
Summer Shopping Trends Infographic
A misconception about Gen Z purchasing habits is that they only buy products online. While Gen Z is significantly influenced by social media, with 65% discovering new products through platforms like TikTok and Instagram. They often research products on YouTube and Instagram, preferring short-form videos for product discovery. Influencers play a crucial role, with 58% of Gen Z purchasing items based on their recommendations. Despite their digital savviness, 54% still visit physical stores for product trial, indicating a blend of digital and in-person shopping experiences .
Student Spotlight
Maria Sartin
"As a NCAA track and field Student Athlete, I am always looking to partner with brands I love and align with. I am grateful that 98Strong made that possible and connected me with Orgain. Everything was very straightforward, seamless and I loved the product!"
Concordia University Athletics: Track & Field - @maria.sartin
PURE KICK Case Study
Check out out full case study from our work with Pure Kick linked below!
Looking Ahead
Back to School is less than 2 months away and 98Strong is gearing up for our biggest fall yet. We offer multiple solutions to leverage our NCAA Student Athlete community. Additionally, if you're headed to LA for VidCon hit us up, we'd love to get together IRL.
Let's jump on a call to help you grow!
Andrew Mavis
98Strong, Founder & CEO
