Gen Z Insights: May 2024
As the academic year winds down and summer approaches, college campuses across the nation are buzzing with anticipation. For student-athletes, this time marks a transition from the intensity of finals to the excitement of summer plans, both on and off the field
Amidst rising temperatures, NCAA Student Athletes are gearing up for a well-deserved break while also maintaining their dedication to training and academic excellence.
With that, we will explore the summer plans among NCAA Student Athletes, as well as a notable campaign by Halfday Iced Tea (a perfect drink for summer) and also feature an amazing standout Student Athlete from our latest Vuori campaign.
Hottest Industries Infographic
Heading into summer, we dive into our Community of Student Athletes' summer plans. From discovering their purchasing habits to where they are living, check out the full infographic below featuring results from 1,000 NCAA Student Athletes!
Student Spotlight
Mia Skuraton
"Being a lesser known athlete at a smaller school makes it hard to pull in NIL opportunities or even know where to start when it comes to partnering with brands, especially big-name brands like Vuori. I am so grateful for the platform that 98Strong has provided me to connect with brands and promote them. Connecting with Vuori has been a dream come true, and the entire process has been seamless and easy. I’m so excited to continue working with them and to continue exploring NIL opportunities!"
Pepperdine: Track & Field - @miaskuraton
HalfDay Case Study
To close out the spring semester, Halfday Iced Tea aimed to drive targeted retailer support and attract college consumers to nearby Whole Foods stores. To achieve this goal, 98Strong activated 40 NCAA Student Athletes. Each Student Athlete posted six unique pieces of content, creating an authentic narrative that resonated with their campus-based followers.
The campaign results were outstanding, with 98Strong exceeding all key performance indicators by over 30%. This success highlights the effectiveness of leveraging influential NCAA Student Athletes to engage the student demographic and drive traffic to retail locations.
Building on this momentum, 98Strong is excited to support Halfday Iced Tea with their latest launch at WaWa, further expanding their market reach and continuing this successful partnership.
Looking Ahead
As summer starts, it won't be long before Back to School season is upon us again! Are you ready to make a big impact this fall?
Let's schedule a chat to explore how we can drive remarkable growth in the college market. With our signature white-glove service, cutting-edge tech platform, and growing community of NCAA Student Athletes spanning over 1,000 universities, we're poised to make waves and elevate your brand like never before.
Andrew Mavis
98Strong, Founder & CEO
