Gen Z Insights: April 2024
Spring is in full swing, and our campuses are alive with the energy of NCAA Student Athletes embracing the season both on and off the field. As the flowers bloom and the temperatures rise, there's an undeniable sense of excitement in the air as these dedicated athletes balance their rigorous training schedules with academic pursuits.
But beyond the sports arenas, there's a growing influence shaping the college consumer experience. In today's era of social media and digital connectivity, student-athlete influencers are emerging as powerful voices, inspiring their peers not only athletically and academically but also influencing consumer behavior.
With all this in mind, we'll delve into the Hottest Trends on Campus this spring, as shared by top NCAA Student Athletes. Additionally, we'll highlight a successful campaign with Dr Teal’s, who has launched a Summer Games campaign for Paris with select athletes. We'll also shine a spotlight on a standout 98Strong Student Athlete.
Hottest Industries Infographic
Student Spotlight
Hayden Halscheid
"I loved working with Tru Fru because it is a brand I genuinely love. As an athlete it is so important to have balance while also maintaining a healthy diet and that’s why I love Tru Fru! It was also really rewarding to post content for a brand I believe in and am passionate about!"
Southern Methodist University: Soccer - @haydenlilyy
Dr Teal’s Case Study
Since I was 10 years old, I've relied on Dr Teal's to speed recovery and relax after intense training sessions. Epsom salt baths have been my go-to method for easing soreness, ensuring I'm refreshed for the next day in the pool.
That said, when Dr Teal's approached us to collaborate and align their product with top NCAA student athletes across various sports, I was thrilled. The authentic connection between Dr Teal's and student athletes resonated strongly with our audience allowing us to deliver impactful results.
98Strong's campaign exceeded all Key Performance Indicators (KPIs) by 20%. Additionally, we not only showcased how Dr Teal's integrates into the recovery process but also created content around recovery strategies, training tips, and even integrated targeted retailer support.
Following the success of our first campaign, we're excited to announce the launch of an Olympic Athlete campaign with Dr Teal's this month.
Looking Ahead
As college students nationwide finish up their spring semester, 98Strong is gearing up for back-to-school campaigns with our brand partners. The fall offers a prime opportunity to make a significant impact across college markets. We typically initiate these programs in June or July to build momentum leading into the fall. If you're aiming to drive growth and finish strong in 2024, this is the perfect time to strategize and execute.
Feel free to book a time from our calendar here if you're interested in learning more about our unique offerings.
Andrew Mavis
98Strong, Founder & CEO
