Gen Z Insights: January 2024
To kick off 2024, the Michigan Wolverines clinched the College Football National Championship, setting the stage for an exciting year in sports. As we gear up for the upcoming Super Bowl, college campuses are buzzing with the return of students after a rejuvenating winter break.
Amidst this backdrop, 98Strong is actively spearheading growth for our brand partners through engaging New Year, New You campaigns. In this month's edition, we take a closer look at how NCAA Student Athletes are approaching their goals for the year. We also showcase the remarkable success of our fall semester campaign with Super Coffee and put the spotlight on the first Student Athlete of the year.
The New Year, New You Infographic
Having been a former student athlete, goal-setting has become an ingrained practice in my life. This habit seamlessly transitioned into my role as a CEO. Thus, I was eager to learn how the 98Strong community of Student Athletes approaches goal-setting at the beginning of a new year. Check out the full infographic below showcasing responses from over 1,000 student athletes.
Student Spotlight
Erykah Guerrero
"Thank you so much 98Strong for guiding me through this NIL process and giving me the opportunity to be a part of the HERO campaign.
Making content for this campaign was super fun and made me realize how much love and support I have from my family and friends!"
UTSA: Softball - @erykah_21_
SIZZLE REEL
In 2022, 98Strong conducted a pilot campaign involving 20 Student Athletes to bolster the launch of Super Coffee's Super ENRGY. This collaboration expanded during the past fall semester, showcasing 180 Student Athletes generating substantial content on Instagram. The focus was on supporting Super Coffee's key retail partners within walking distance of campuses, aiming to drive a significant share of voice for the premier ready-to-drink coffee on the market.
To witness the comprehensive success of our partnership, explore the Sizzle Reel Case Study below! We are thrilled to extend and deepen our collaboration this year.
Looking Ahead
It has been an exciting start to 2024. We are thrilled with the growth our clients have experienced by leveraging NCAA Student Athletes and 98Strong’s unique approach to Name, Image & Likeness. If you are looking to replicate the impact, let's get a call on the books!
Let's dominate 2024 together!
Andrew Mavis
98Strong, co-Founder & CEO
