Gen Z Insights: February 2024
The Super Bowl had 123.4 million viewers- setting a record for the highest number of people watching the same broadcast in the history of television. Several industries capitalized on the hype surrounding the big game, ranging from commercials to out-of-home (OOH) advertising around Allegiant Stadium.
With this in mind, let's explore which of these industries that invested in Super Bowl advertising are also the hottest verticals among Gen Z consumers.
Hottest Industries Infographic
Each year industries and the companies within them evolve. Thus, we were eager to discover which industries Gen Z view as the hottest as we enter the second month of 2024.
Student Spotlight
Ashton Kolmansberger
“98Strong has provided me with a way to combine athletics and promotional opportunities. Using 98Strong, I can showcase brands and products that I love already, and am able to share that love with the people around me!”
Wagner College: Field Hockey - @ashtonkolmansberger
CO2 Case Study
At the start of 2023, C2O Coconut Water shared with 98Strong their goal of driving share of voice, retailer support & trial while also earning followers on their owned social media.
With this challenge in mind, 98Strong activated over 130 Student Athletes posting on a continuous basis to achieve our shared goals. These Student Athletes came from Universities near key retailers and posted a robust amount of content- over 6 times each to build an authentic narrative with their campus based followers.
Check out the full case study below!
Looking Ahead
Year 3 of Name, Image & Likeness(NIL) continues to be an amazing one. 98Strong is looking forward to helping brand partners from all the industries highlighted in this newsletter deliver authentic Gen Z influence through NIL and our unique approach. If you are looking to learn more, let's get a call on the books!
Andrew Mavis
98Strong, co-Founder & CEO
