MALK

Similar to the hyper targeted retailer campaigns we have run with OLIPOP to drive retailer velocity, awareness trail and repurchase of their better for you soda, MALK was looking for an authentic way to connect with Gen Z and support their key new retailers as they gained distribution.

Over the past three months 98Strong activated 120 NCAA Student Athletes to support Malk's presence in Kroger & Kroger Banner stores across the Carolinas, Texas & Colorado.

The successful campaign flight has led to another campaign which will support their Publix launch in the Southeast this month!