BEYOND MEAT

The goal was to create a deep relationship within the community of the USC campus in downtown LA through content creation (professional and UGC), social media posting, on-campus activations, an exclusive focus group at Beyond Meat HQ, and to drive in-store traffic to Ralph's grocery store in LA.

Beyond Meat came to 98Strong with a unique request of working exclusively with 10 hand-picked student athletes from one university campus (USC) for all of Q4 last year.

Our successful results for Beyond Meat were numerous, including selling out of their campaign featured product at Ralph's in LA.