YNT

Our community of 98Strong Student Athletes best provide value when they post on a continuous basis with different monthly objectives and creative content requirements. Launched by From the Ground Up Snacks, YNT is changing the game and has a perfect vibe for Gen Z. So, we selected 14 top UCLA and Arizona State University Student Athletes to champion the brand on their respective campuses.  

Throughout a multi-wave campaign, these selected Student Athletes actively participated in social challenges, distributed YNT products across campus, and creatively incorporated their sports to generate authentic content that drove virality for YNT.

To learn more about the impact of this collaboration, please check out our Full Case Study here.