NOVA NATURALS

Nova Naturals approached 98Strong with a specific goal of boosting retailer support in key markets, increasing website traffic, and generating trials among Gen Z. Both Steaz and C2O align seamlessly with the everyday lifestyle of NCAA Student Athletes, making it an ideal partnership.

The campaign is designed to deliver long-term value over a span of six months for these leading beverage brands. In just the first month, we witnessed a tremendous impact with website traffic skyrocketing by over 150%. We achieved this remarkable KPI goal through the power of continuous social media storytelling by NCAA Student Athletes, coupled with authentic content.

To delve deeper into the impact of the first month of this collaboration, we invite you to explore our comprehensive Full Case Study, which can be found here.