G FUEL

G FUEL had a specific goal when they approached 98Strong: they wanted top NCAA Student Athletes to host in-store samplings at Walmarts in key states across the country and host samplings at key events across the country. G FUEL's brand aligns perfectly with the college space, and Student Athletes have an ideal audience for promoting local retailer events on social media and attending those events in-person. This strategy helps drive in-store traffic and purchases, especially with their followers being local/on campus. We are excited to continue supporting G FUEL and increasing retailer velocity in the upcoming months.

To gain a deeper understanding of the impact of the first month of this collaboration, please refer to the case study below. It demonstrates the significant effect of combining in-person activations with social media storytelling when targeting Gen Z consumers.