SUPER COFFEE SIZZLE REEL

In 2022, 98Strong conducted a pilot campaign involving 20 Student Athletes to bolster the launch of Super Coffee's Super ENRGY. This collaboration expanded during the past fall semester, showcasing 180 Student Athletes generating substantial content on Instagram. The focus was on supporting Super Coffee's key retail partners within walking distance of campuses, aiming to drive a significant share of voice for the premier ready-to-drink coffee on the market.

To witness the comprehensive success of our partnership, explore the Sizzle Reel Case Study below! We are thrilled to extend and deepen our collaboration this year.