CLEAR CUT HERO

To support the launch of Clear Cut Hero, a recently launched Action Hydration Drink, 98Strong aligned 20 premium NCAA Student Athletes from select markets across the country with the brand. The brand's seamless alignment with NCAA Student Athletes has been remarkable. Our initial focus is introducing this exciting brand to health-focused Gen Z consumers and continue to drive these consumers further down the sales funnel. Brian Kristofek, Hero's SVP of Marketing, shared his enthusiasm about our growing partnership which will continue at scale into 2024:
      

“98Strong NCAA student-athletes are the perfect ‘hometown heroes’ to help launch our new sports drink, Clear Cut Hero. Student-athletes are always on the move and toggling between athletics and academics. This duality lends Clear Cut Hero credibility in the sports world while also making it an acceptable college lifestyle brand. Student-athletes are also discerning about what they consume and are highly connected which makes them a strong grassroots network to spread the word about a healthier sports drink option.”