2023 C2O Coconut Water Success Story

At the start of 2023, C2O Coconut Water shared with 98Strong their goal of driving share of voice, retailer support & trial while also earning followers on their owned social media. 

With this challenge in mind, 98Strong activated over 130 Student Athletes posting on a continuous basis to achieve our shared goals. These Student Athletes came from Universities near key retailers and posted a robust amount of content- over 6 times each to build an authentic narrative with their campus based followers.

Check out the full case study below!