Dr Teal’s Case Study
Since I was 10 years old, I've relied on Dr Teal's to speed recovery and relax after intense training sessions. Epsom salt baths have been my go-to method for easing soreness, ensuring I'm refreshed for the next day in the pool.
That said, when Dr Teal's approached us to collaborate and align their product with top NCAA student athletes across various sports, I was thrilled. The authentic connection between Dr Teal's and student athletes resonated strongly with our audience allowing us to deliver impactful results.
98Strong's campaign exceeded all Key Performance Indicators (KPIs) by 20%. Additionally, we not only showcased how Dr Teal's integrates into the recovery process but also created content around recovery strategies, training tips, and even integrated targeted retailer support.
Following the success of our first campaign, we're excited to announce the launch of an Olympic Athlete campaign with Dr Teal's this month.
Check out the full case study HERE.