Gen Z Insights: September 2022
Fall officially arrives in just over a week, but in most of the US it is rolling into peak season with fall foliage in the New England states, earlier sunsets and bustling college campuses across the country.
Speaking of college campuses, we connected with a core group of our community to help provide their feedback on how they approach a balanced body lifestyle as NCAA student athletes for the September 2022 Gen Z Insights Infographic.
Highlights in this month’s newsletter are the survey results from the 98Strong student athlete community on living a balanced body lifestyle, Amirah Allen of Howard University as our September Student Athlete Spotlight and a unique client case study that features an hyper-targeted Instagram activation in Texas with Amplify Credit Union.
Balanced Body Infographic
This survey is part one of a two-part series featuring insights on NCAA student athletes approach to mind // body health. To kick things off we present to you the Balanced Body Infographic with feedback from 365 student athletes on the 98Strong Platform. The survey provided details on the following…
How greatly do you prioritize taking care of your body? (scale of 1-10)
Do you take vitamins? If so, which ones?
How often do you go to treatment?
Do you own a cupping set?
Do you own a foam roller? If so, which brand?
Do you own a massage gun? If so, which brand?
Do you own a mobility ball or lacrosse ball? If so, which brand?
Do you cook your own meals? If so, where do you shop?
Do you eat out? If so, which places?
Does your athletic department supply all meals or have a team chef?
How many hours a night do you sleep?
The results are definitely surprising with answers highlighting some unique perspectives to featuring the brands currently defining the healthy body landscape within Gen Z.
If you found this survey helpful, let us know, perhaps we can provide dedicated value for your brand or agency with custom insights on what our community of student athletes thinks of your industry, brand, message, products, innovation, culture and more.
Student Spotlight
Amirah Allen
“As an HBCU student athlete, 98Strong really opened the NIL door by connecting me with Amazfit. I now feel confident in my ability to secure and promote deals!”
Amirah Allen, Howard University: Women's Basketball - @amirahallenn
Looking Ahead
As Summer fades into the cool Autumn months, hopefully this edition of the Gen Z Insights Newsletter was a nice break in your day to provide some new knowledge on the growing NIL space, and showcase how we are working with NCAA student athletes as ambassadors, content creators and authentic voices that are delivering value for our clients.
We know that many of you have your hands full with active campaigns firing on all cylinders as well as planning and fine tuning for the upcoming holiday buying season and New Year, New You. So, let us know how we can help with any last minute campaign support and/or being a strategic partner for future campaigns and objectives.
The team at 98Strong remains nimble and ready to learn more about your business, any potential challenges, projects or campaigns, so we can provide KPI driven ROI. The best way to connect is responding to this email directly or filling out our “how can we help” form.
Andrew Mavis
98Strong, co-Founder & CEO
