Community News: October 2023
Welcome to this month's community news, your go-to source for important updates and opportunities. Let's dive in!
What’s Happening
We're thrilled to announce our partnership with Catalina Crunch, the flavor-packed sidekick you've been waiting for on your breakfast journey! Discover breakfast goodness while savoring their tasty and nutritious cereals.
This month, we continued our partnership with Every Man Jack to showcase their exceptional beard and face products. Don't miss out on the top-notch grooming experience that will make you the grooming hero you never knew you could be!
As the temperatures drop, our partnership with Smoothie King is here to keep things hot and spicy. Well, maybe not spicy (or hot at all), but definitely delightful! Their delicious smoothies are like a hug in a cup.
We've teamed up with Clear Cut Hero to help you embrace your inner hero. Brace yourself for their invigorating drinks–the ultimate fuel that propels your heroic journey. It's your secret power-up, no cape required!
Brand Spotlight
98Strong athletes are the quintessential 'hometown heroes,' perfect to help launch our new sports drink, Clear Cut Hero. Student athletes are always on the move, gracefully juggling their athletic pursuits and academic endeavors. This dual identity not only lends Clear Cut Hero credibility within the sports realm but also establishes it as a fitting college lifestyle brand. Student athletes are known for their discerning choices in what they consume and their strong network connections. This positions them as ideal advocates to champion a healthier sports drink option.
We prioritize student athletes who create authentic content. Creators who are natural behind the camera and try fun and creative approaches will connect better with their peers in the college market. Our selection process also extends to encompass ambassadors from a diverse array of sports (popular to underrepresented) with a strong social following.
Clear Cut Hero is a new sports drink created just for them. Every 16 oz. bottle tastes great and is packed with electrolytes. It has only 25 calories and 5 grams of cane sugar, which is 80% less sugar than the leading sports drink. The great news is that it contains no high fructose corn syrup, no aspartame, no sucralose, and no red dyes!
It comes in 6 thirst-quenching flavors: Nova Orange, Cosmic Blu Razz, Eclipse Lemon-Lime, Nexus Peach-Mango, Dragon Fruit, and Apex Fruit Punch.
We are steadfast advocates for hometown heroes across the nation. With each sip, Clear Cut Hero celebrates the remarkable journey of local athletes as they evolve into the hometown heroes we all look up to.
- Brian Kristofek (Head of Marketing)
Student Athlete Spotlight
Jalen Green
James Madison University, Football
The most exciting part of the C4 Energy campaign was the opportunity to align with a reputable brand that has widespread recognition.
The most challenging part of the content creation process, for me, was the attention to detail required. Ensuring that each scene was just right and aligning with my personal brand often necessitated multiple takes.
If I were to dream big, Nike would be my top choice for a brand to collaborate with. Not only would it be incredibly cool, but it could also prove to be quite lucrative.
What’s on the Horizon
🚀 Career Development: Elite98 Class of 2024
🔥 Brand Deal: Hot Topic
🔥 Brand Deal: Super Coffee
🔥 Brand Deal: Pure Kick
🔥 Brand Deal: Vuori
🔥 Brand Deal: OLIPOP (mini cans)
