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SMOOTHIE KING DRIVES STORE TRAFFIC
In August Smoothie King shared with us their goal of integrating their smoothies & bowls into the everyday lives of students across the country. In parallel, they aimed to increase overall awareness and trial at Smoothie King locations walking distance to or on select campuses.
The results were fantastic. We outperformed our shared impressions KPI by 89% and held an average engagement rate of 12.2%, over 8X industry standard for influencer. Click on the image to the left or HERE to view the full case study.
They identified 5 campuses to start. Louisiana State University, The University of Georgia, The University of Alabama, University of Miami and The University of Florida.
With their goals in mind, 98Strong selected over 60 top NCAA Student Athletes from those universities to be the faces of their brand on campus throughout the fall semester.
Looking to replicate these results for your brand? Use this link to get a call on the books!
