The 411 on Holiday Shopping
We know how important it is to gain trustworthy real-time data, that is why we provide our monthly infographics to highlight what the NCAA student athlete thinks and does on a range of topics. This month we wanted to provide some specific insight to this elite subset of Gen Z’s view on Holiday Shopping. The survey questions featured for November's Infographic are…
The 411 on Holiday Shopping
What time of day do you shop most?
Where do you shop most?
Do you shop for holiday gifts?
When do you shop for holiday gifts?
Do you personally celebrate the holidays or a certain holiday?
If you are traveling for the holidays, are you going by?
What Drives Holiday Shopping
What influences your purchases most?
Do ads help you buy products or services?
If yes, what platform do the ads deliver the best interest?
Do you buy things based on emails from brands?
Do you buy things based on SMS from brands?
What is most annoying from brands during the holidays?
The results from this survey were quite helpful in validating some assumptions on how Gen Z makes purchasing decisions with some surprises for marketers to reverse engineer their approach in messaging and driving conversion.
If you find this survey helpful, let us know as we can provide dedicated value for your brand or agency with custom insights on what our community of student athletes thinks of your industry, brand, message, products, innovation, culture and more.
