Summer Shopping Trends 2024

A misconception about Gen Z purchasing habits is that they only buy products online. While Gen Z is significantly influenced by social media, with 65% discovering new products through platforms like TikTok and Instagram. They often research products on YouTube and Instagram, preferring short-form videos for product discovery. Influencers play a crucial role, with 58% of Gen Z purchasing items based on their recommendations. Despite their digital savviness, 54% still visit physical stores for product trial, indicating a blend of digital and in-person shopping experiences​ .